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Orthodontists and Plastic Surgeons

We can do for any business what we do for orthododtists' and plastic surgeons' practices, but we don’t proactively seek other businesses as clients. I spent many years working for clients like The Coca Cola Company, Nokia, General Electric, Exxon, Time Warner, Wal-Mart, Tyson Foods and  General Motors  just to name a few.  The work consisted of relationships with employees that you would know from a distance and that at...

Social Networking and SEO

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Hearing the term social networking, for most, brings to mind websites such as MySpace, FaceBook, and LinkedIn. These are the main staples of social networking, but there is far more to it than simply putting up a FaceBook group or building a MySpace page for your company or the products and services you provide. Social networking goes beyond profile based social networks, and includes any forum, chat room, or mini blogging site.

Domain Value Often Overlooked

So - you have this great internet business concept to market swimming pools. You will have a hum-dinger of a website. On it you will inform the viewers about everything there is to know about swimming pools. When they send in an information request or call, you will get all of the required additional information and tell them you will have a consultant call them shortly.  Then you will put the lead out to bid among the top 10 pool...

Analytics Tracking

Tracking the progress of your efforts is a key step in the overall SEO process. Without it you're wandering in the wilderness. I will discuss the five most important data points hereafter,  but let me spend a few words on a pet peeve. We visit company after company where we are told that they have an SEO provider and they are ranking well and are happy with their current arrangement.  We do a quick analysis of their website SEO and...

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