Ascendgence LLC

PPC

PPC Frequently Asked Questions

Have a question about Search Engine Optimization (SEO)? Read through our frequently asked questions, or ask your own by contacting us.

What is Google Adwords?

Google Adwords is a search engine advertising platform that allows users to purchase and manage sponsored ads on Google's search engine and content network. Google's network includes many sites including AOL, Earthlink, HowStuffWorks, & Blogger.

How do you know if a competitor is clicking my add over and over again?

This is known as PPC fraud. This is one of the best reasons to have a constant watch on your PPC campaign. Sudden drops in clicks-per-day can be attributed to PPC fraud. Contacting the search engine to report these claims will begin an investigation into I.P. addresses frequenting your ads. If one I.P. address in particular is clicking over and over again, you will receive credit for those clicks.

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Pay Per Click (PPC) Management Services

Ascendgence offers complete PPC program development and ongoing management. We focus our campaigns on the major paid search advertisers: Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing. This service begins with keyword discovery to find the high-volume keywords that deliver sales. Whether you want us to manage PPC alone or in conjunction with an SEO program we can manage your campaign to optimal efficiency. We know exactly how to manage your ad portfolio to get the most clicks and therefore sales for your ad dollars. PPC management is billed at a flat rate per high-volume keyword per month per program, and lower rate per month for low-volume keywords. Again, the direct ad costs are paid by the client. Ascendgence creates the ad, optimizes ad text, manages your daily spend, tracks analytics and reports the results on a monthly basis.

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Techniques

Pay Per Click (PPC) advertising has been around much longer than you might think. Back in 1998, 'GoTo' sold search results for pennies per click. This sparked an entirely new advertising concept that has quickly evolved into the most efficient and competitive advertising marketplace ever.

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1.888.663.9994

SEO

Search Engine Optimization - it's about visibility. Whatever your business, there are myriad qualified clients out there looking for you. Most of them employ search engines like Google, Yahoo! and Bing, and if they aren't directed to your site, they'll find your competition. At Ascendgence, we concentrate our abilities on making your site relevant, so your customers can find you when they need you. ...

Our Latest Viral Campaign

Creating a homeless charity using the same viral tactics we employ for our clients, more than $100k was raised over 3 months. Leveraging international print, radio, television and internet media brought more than a thousand back-links to the website. The subject, Tim, has since pulled himself up from the streets and is fully employed. The project has helped many other people over the past months. Go to www....

Plastic Surgery

At Ascendgence we have studied and researched the cosmetic surgery market and have a high degree of understanding of what's behind a patient's decision to have a procedure done and more importantly, who will perform the procedure. This market reacts in many ways like the health and beauty market, only buffered by the serious and permanent nature of the medical aspects. We work with the best and that makes it an ‘easy sell.’

Orthodontic Marketing

At Ascendgence Tactical Online Marketing we understand the evolving relationship between patient acquisition and internet search engines. We specialize in orthodontic and plastic surgery practices and understand exactly how to market our doctors. We have invested in understanding the nuances of the practices and of the market that seek their services. We make them stand out so they can get, and stay on top . ...