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PPC

Techniques

Pay Per Click (PPC) advertising has been around much longer than you might think. Back in 1998, 'GoTo' sold search results for pennies per click. This sparked an entirely new advertising concept that has quickly evolved into the most efficient and competitive advertising marketplace ever.

Pay Per Click (PPC) Management Services

Ascendgence offers complete PPC program development and ongoing management. We focus our campaigns on the major paid search advertisers: Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing. This service begins with keyword discovery to find the high-volume keywords that deliver sales. Whether you want us to manage PPC alone or in conjunction with an SEO program we can manage your campaign to optimal efficiency. We know exactly how to manage your ad portfolio to get the most clicks and therefore sales for your ad dollars. PPC management is billed at a flat rate per high-volume keyword per month per program, and lower rate per month for low-volume keywords. Again, the direct ad costs are paid by the client. Ascendgence creates the ad, optimizes ad text, manages your daily spend, tracks analytics and reports the results on a monthly basis.

PPC Frequently Asked Questions

Have a question about Search Engine Optimization (SEO)? Read through our frequently asked questions, or ask your own by contacting us.

What is Google Adwords?

Google Adwords is a search engine advertising platform that allows users to purchase and manage sponsored ads on Google's search engine and content network. Google's network includes many sites including AOL, Earthlink, HowStuffWorks, & Blogger.

How do you know if a competitor is clicking my add over and over again?

This is known as PPC fraud. This is one of the best reasons to have a constant watch on your PPC campaign. Sudden drops in clicks-per-day can be attributed to PPC fraud. Contacting the search engine to report these claims will begin an investigation into I.P. addresses frequenting your ads. If one I.P. address in particular is clicking over and over again, you will receive credit for those clicks.