Search Engine Optimization - it's about visibility. Whatever your business, there are myriad qualified clients out there looking for you. Most of them employ search engines like Google, Yahoo! and Bing, and if they aren't directed to your site, they'll find your competition. At Ascendgence, we concentrate our abilities on making your site relevant, so your customers can find you when they need you. ...
Ascendgence offers complete PPC program development and ongoing management. We focus our campaigns on the major paid search advertisers: Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing. This service begins with keyword discovery to find the high-volume keywords that deliver sales. Whether you want us to manage PPC alone or in conjunction with an SEO program we can manage your campaign to optimal efficiency. We know exactly how to manage your ad portfolio to get the most clicks and therefore sales for your ad dollars. PPC management is billed at a flat rate per high-volume keyword per month per program, and lower rate per month for low-volume keywords. Again, the direct ad costs are paid by the client. Ascendgence creates the ad, optimizes ad text, manages your daily spend, tracks analytics and reports the results on a monthly basis.
Pay Per Click Management Program
Ascendgence’s Pay Per Click services include:
-Keyword Discovery and Selection: We gather a list of "best keywords" to target. This is done by reviewing your analytics, reviewing your existing campaign, and researching historic keyword traffic data in your industry. We validate with a keyword tool.
-Ad Text: We optimize the text in your ads to align with user intent. We conduct A/B testing to continually improve ad performance, and weed out poorly performing ads.
-Landing Pages: Based on the ad and keywords we select the best landing pages to direct that specific traffic to. This places the user right where they want to be with fewer clicks and optimum conversions.
-Tracking Beacons: We install beacons on specific pages to track when a user completes a goal based on a specific ad. This tells you which ads are more often convert to sales.
-Ad Submission: We create and submit the ads to pay per click advertisers for approval.
-PPC Monitoring: We track your campaign daily to maintain highest ROI in your ad campaign.
-PPC Cost Management: We manage your ad spend, ensuring you are not paying unnecessary fees for ineffective ads.
-Campaign Improvement Modification: We cyclically modify ad text, landing pages, and keywords based on analytics information and feedback we receive from campaign data. This not only keeps it operating efficiently, but keeps you one step ahead of the pack in the dynamic competitive environment that is online marketing.
-Monthly Reports: We report monthly on your campaigns success regarding keyword choice, text choice, and we conduct a rank report so you know where you organically rank for the keywords you pay for. When possible we analyze our report data in light of real sales data to identified anomalies. For instance if we see an improvement in clicks on an ad but an inordinate amount of sales we can quickly identify why this is happening and adjust.
Fill out our online form if you'd like more information on our Pay Per Click Management Program.
